In the business world, heuristic dictates that tried and true methods will win over others most of the times. Companies usually stick to their modus operandi, and only rarely change it when they're certain it's gonna be a win win. But this doesn't mean that they don't take risks. Most companies take them. But some take them more often than others. Look at Google, for example. They're changing things dazzlingly fast, not caring whether webmasters like it or not.
Will Google ever stop changing so much in its search results?
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