Google is in the process of rolling out a couple major updates to its search algorithms since the past few days. Speculation was that the nasty Penguin would be updated. But it's the sterner (yet probably gentler at the same time) Panda that they've decided to update with the Panda 4.0 update. Another relatively lesser known algorithm, Payday was updated to 2.0. Both these updates mark some important changes in SEO that can be expected to steer further developments.
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