When Google started off as a basic search engine in its infancy, it had none of the fancy search algorithms. The sole indicator of how relevant a content is to a set of keywords was the frequency of the keyword within the content, and the only way to rank one website over another was by looking at how many backlinks does a site have. However, much has changed now, and complex algorithms like the Penguin and the Hummingbird take search results beyond string matching. The emphasis has now shifted from backlinks to content, but does that mean backlinks will fade away into oblivion?
Read more »
EmoticonEmoticon