Tampilkan postingan dengan label SEO. Tampilkan semua postingan
Tampilkan postingan dengan label SEO. Tampilkan semua postingan

How Has Google's Mobile Friendly Update Affected Websites?

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Mobilegeddon




Last week, Google started rolling out a new mobile friendly update to its mobile search algorithm. This was aimed at significantly changing the mobile search results to give preference to mobile ready web sites over non mobile ready ones. Experts jokingly termed it 'Mobilegeddon', because all signs indicated that it is a major change in many years, and will significantly impact websites. But a week after the launch, has it really been such a significant update?

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How To Optimize Content For Google's Mobile Algorithm Update?

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Google's mobile algorithm update


What is the biggest algorithm update Google has made over the last decade? For most of us, Google Panda and Penguin immediately spring to mind. Right? Wrong! The biggest and most notable change Google has made over the last few years happened, or at least started today. Unofficially dubbed as "Mobilegeddon", this new April 21 update is focused towards promoting mobile-friendly sites in search results, effectively turning the tables for various businesses, large and small.

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What You Need To Know About Google's New Mobile-Friendly Update?

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Google Algorithm Update


According to Google Webmaster Central, Google will be rolling out the most significant mobile algorithm change to date starting April 21. Google already owns the mobile revolution, with Android as the biggest mobile platform, Google Search as the biggest mobile search provider, and Play Store as the largest mobile app store. Google wants to push forward with more control over websites, and hence a 'mobile-friendly' algorithm update is inevitable. Here is what you can expect from the update starting April 21.

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Yoast WordPress SEO Plugin Makes Your Website Vulnerable!

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According to a latest news, the popular Yoast SEO WordPress Plugin has a major vulnerability that makes a website susceptible to blind SQL injections. This is a very popular plugin that is used by over 14 million websites. Reportedly, all versions of SEO by Yoast prior to 1.7.3.3 are vulnerable to Blind SQL Injection web application flaw. This is an alarming news for those that use this plugin, because it could seriously compromise the data on their website.

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Google To Rank Sites Based On Accuracy Of Information

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Accuracy of information


In recent months, Google has become increasingly focused towards the quality of search results pages. It always was, but there has been talk of new ranking signals being incorporated into the search engine. Where certain signals were merely guidelines in the past, they'll soon geared to become direct signals. One example is mobile-friendly design. Another is security. This leads us to believe that a major algorithm update might be in order pretty soon.

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Google Search Results Just Became More Mobile-friendly!

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Mobile optimization


Mobile optimization is the need of the hour. Mobile has grown at a fantastic pace - not just in screen size and technical specs, but in usage as well. Google has pointed out time and again that mobile optimization is a must for ranking well in search engines. Recently, it introduced a label for mobile-friendly sites to be displayed in search results. In contrast, a red label was introduced for sites that were slow and not mobile-friendly. Google has made two more important changes recently that reflect on the importance of mobile optimization.

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Google Testing A New Label For Slow Websites In Search Results

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Site load speed


Site load speed was all the rage a few years ago, and was considered as a plus point. In fact, it became an important search ranking factor in 2010. But what about all the SEO developments over the years? The paradigm must have shifted? Well, it sure has, onto content quality and usability. So should you still focus on a fast load speed, or will an average speed do the job?

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Blogger Will Now Automatically Create Sitemap.xml File For All Blogs

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Automatic Blogger Sitemap


There's big news with regards to sitemap files in Blogger. If you have a blog running on Google's Blogger platform, you no longer need to worry about creating and maintaining a custom sitemap and then submitting it to search engines. Google will now automatically create a sitemap file in your root directory, eliminating the need for third-party sitemap services on Blogger.

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How To Get Your Content Displayed In Google Quick Answer Box?

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Google Quick Answer box


Google's Quick Answer box - while useful for the casual searcher, creates a lot of challenges for webmasters. On the one hand, if your content is used by the Quick Answer box, you get prominence. But at the same time, if users can get their questions answered on the SERPs, why would they click through to your site, right? Their utility is debatable. Today, however, we will talk about how to get your content displayed on Google's Quick Answer box.

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How To Implement Google's Sitelinks Search Box On Your Website?

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Search sitelinks


Sitelinks are Google's way of letting users know what links could possibly be most relevant to them. They help users find content more quickly. Google implemented search sitelinks to facilitate users and make it easier for them to search for and reach the desired content on your site directly from SERPs. A lot of webmasters miss out on this opportunity though. Compared to other types of markup, implementing search sitelinks is easy. Today, we'll show you how to easily set up yours.

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How Can Websites Rank Well Without Backlinks?

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backlinks


A large proportion of people out there seem to believe that backlinks form the backbone of a website's SEO strategy. Having high-quality and relevant backlinks has its advantages, but are they a necessity? We have talked about this topic many times in the past. Today, I'd like to share highlights from Googler John Mueller's recent hangout where he proved that backlinks, while important, are not a must for ranking well in Google!

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SEO Requirements To Remember When Implementing Infinite Scroll

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Infinite scrolling pages


Yesterday, we talked about infinitely scrolling homepages, and whether they're a good design decision when it comes to SEO. While tricky and often prone to mistakes, infinite scroll has its uses, especially where usability is concerned. So today, we'll talk about some SEO requirements you should keep in mind before you go ahead and implement an infinite scroll. These tips will help you design a better homepage for users as well as search engines.

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Are Infinite Scrolling Homepages SEO Friendly?

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Infinite scrolling

Infinitely scrolling homepages have become a part of many modern blogs and websites today (e.g. Mashable). The intent is to keep visitors on the website as more and more content is loaded. While it can be beneficial to adopt infinite scroll, it is important that its implementation takes into account the best SEO and usability principles. Today, we'll discuss the user friendliness of implementing this feature on your website.

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Bing Rolls Out Enhanced Sitelinks Worldwide

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Bing Sitelinks

Sitelinks are automated links generated from your site, and are seemingly chosen randomly to be displayed in search results. They help users navigate to their desired content quicker, and this contributes towards a higher click-through rate. Google has had sitelinks for quite while now. But Bing is relatively new at this. However, Bing recently announced that they will now be rolling out 'enhanced sitelinks' for all users globally.

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Why Do Many Reconsideration Requests Fail?

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Reconsideration requests

There are several reasons a reconsideration request might fail. But some of the most common mistakes site owners and inexperienced SEOs make when trying to lift a link-related Google penalty are entirely avoidable. Here are some of the most common mistakes made when submitting reconsideration requests, and how you can prevent them.

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What To Expect For SEO In 2015?

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SEO in 2015


In the past, we have talked about how SEO changes every few months. What is a best-practice today might be frowned upon next year, hence SEO experts have to constantly readjust and re-analyze their strategies. According to Moz, there have been as many as 83 major search algorithm in the last 3 years. While we cannot predict what's next, we surely can look at trends and start heading in a new direction this year.

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Major Search Engine Highlights Of 2014

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SEO in 2014


SEO is a pretty dynamic industry, and gets out-dated easily each year. It constantly gets refined and improved, incorporating the latest usage trends into search. SEO experts have to constantly readjust and re-analyze their strategies. According to Moz, there have been as many as 83 major search algorithm updates since 2011. That's almost 2-3 updates every month. This year is at an end as well, so we'd like to take this opportunity to look back at what changed in SEO in these last 12 months.

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How to Build High Quality Backlinks

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One of the secrets to creating more web traffic with your posts is to build in some backlinks. To build high quality backlinks is one of the most popular methods to boost your content over the competition. However, finding the right methods to build the backlinks is going to take a little effort.

Everything starts with understanding what a backlink is and what it will do for your content. From there, you can then extend your efforts to build even more backlinks using creative and effective means that maximizes the potential of your content.

backlinks

What is a Backlink?

A backlink is an incoming hyperlink that connects the web page or content to another website. Backlinks are very important when it comes to page ranking as Google rates them highly. However, the backlinks themselves must be of good quality in order to generate the rankings needed to boost your content ahead of the competition.

Quality of the backlinks is important because having 10 good ones will beat 200 bad ones in terms of Google rankings. So, you must strive for quality each and every time. However, it will take time to build up backlinks to your articles because people will have to see it and then decide to link to it in order to add more value to their site.

If you look at adding good backlinks as a long term strategy, you will eventually reap the rewards that they offer. What follows are some interesting ways to start building good quality backlinks so that you can start your success today a little bit at a time.

Create Long, Interesting Posts

One of the easiest ways to start creating good backlinks is by writing a good, long tutorial post that uses images, charts and other graphics to really make it interesting. It will need to be from 1000 to 1200 words long and not have any filler, so the information really needs to be good and tight to make it interesting.

How-To guides often make the best long posts, especially if you can really hit the details so that people will fully understand how to do what you are explaining to them.

Participate in Forums

A person who is active in the forums when it comes to the subject that you are writing is building a network of potential fans who might offer high quality backlinks to their work. This is a delicate matter as you don't want to come across as someone only interested in what they can do for you. This will mean offering quality backlinks to those who participate in the forum as well if you find their articles useful and informative.

Write e-Books

An e-Book is one of the best ways to help spread the word about your talents and you can ask your friends to share it with the world through social media as well. You can also send your links to the best in social bookmarking sites as well to help augment your efforts.

With e-Books, you don't have to write very many, but it does help if you create ones that are very useful, highly readable and can be shared so that you can build high quality backlinks.

Create Special Days

One of the more interesting ways to build high quality backlinks is creating special days like St. Patrick's Day, Halloween or Valentine's Day to offer discounts on your products or services. You can actually build up to the day as well with special writing and content features to help pull in more traffic.

Remember, you'll need to do some research on your audience to see what type of holidays and content works best for their interest, but Valentine's Day is one that everyone shares, so that is an easy one to write good content, or run a contest that is bound to get good, high quality backlinks.

Have Free Products

Everyone likes free products and this can help you boost the number of visitors to your website. You can have a free e-Book or even a promotional gift if you want. While it may take some investment, the result will be getting more web traffic which in turn creates more demand for your products or services.

Videos

YouTube may very well be the biggest marketing tool of the moment with no signs of slowing down. If you can create a funny, interesting video then you will start getting some great backlinks. Today, the technology to create a solid, professional-looking video is dirt cheap compared to just a decade ago.

You can create "how-to" videos or find something interesting to make a video about as long as it relates to the industry in which your business is in. The key is to do something fun and enjoyable for your audience so that they will start sharing it with their friends.

Interact with Other Blogs

When you read a blog or see a video you like that is within your industry, don't just say "good job" and leave it at that. Write a good, interesting comment or review so that you can really share your thoughts. Remember to be positive, articulate and get right to the point. If you can write your thoughts in an entertaining, audience-pleasing way, you can start building up an audience for your comments and reviews.

Do Guest Blogging

Want to make a great impression? Find a good place to guest blog and write until you get that post to go viral. This will not only attract you an audience, but by helping out someone else you will build high quality backlinks as well.

It will take time, effort and the ability to write well. But if you can pull it off, your stint as a guest blogger will pay off big time for your efforts. The key is to write something that attracts people's attention and provides you with a place to write again for the blogger.

Guest blogging can be very rewarding in more ways than one, so if you have the time to do it right, then you should market your services as a guest blogger.

These are just some of the methods you can use to build high quality backlinks and start building up your web traffic.

SEO Tips For Your Android App

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SEO for Android apps


App deep linking is a relatively new concept in the world of search engine optimization. Google introduced deep linking back in June, and app developers have been using that to their advantage ever since. They're a way to increase user engagement by making the app content searchable and accessible through search engines. Today, we'll talk about SEO for your Android apps.

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How Does Google Treat Hidden Content Within A Website?

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How Google treats hidden text


Google has already announced in the past that it looks at webpage content just as users see it, which means that it renders webpages with CSS and JavaScript, just like a browser. We earlier discussed that blocking these files may lead to disruptions in the crawl process and ultimately impact the rankings. This applies to content and links that are hidden by JavaScript, only to be made visible by the click of a button or a link.

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