Whether you're a casual internet surfer, or someone with a lot of free time on hand, you must have spent some time playing around with some online games to kill time or to have some fun. Game publishers are increasingly working to expand their empires, and to attract a larger audience. And with large audiences come opportunities to make money. To that effect, game publishers have been working with AdSense for distribution, download and in-game advertising. And Google sure has recognized a growing advertiser demand to reach highly engaged games audiences, as it has just announced the launch of the TrueView video ad format across its game monetization platforms.
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