One of the most important social media tricks I've learnt over time is to maintain a schedule. Not only will it bring consistency to your work, but will also save you valuable time. But sharing stories according to a schedule itself won't give you much of an edge, unless you know when exactly to share them. So it's not just a matter of doing some work; it's a question of when to do it. Knowing when your audience wakes up and checks Facebook can work wonders for your social reputation.
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