A lot of people use Google every day in order to find information about businesses that they deal with. These can be online retailers, or local restaurants. Often, they're looking for specialized information about a business, such as a contact number, email or physical address, or opening/closing hours (for a physical walk-in business). If you run a business, you can help Google recognize the most important information about your business, and make it more likely to surface that information to searchers looking for your business.
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