Ever since the Yahoo Site Explorer shut down in 2011, internet marketers have been looking for a backlink analysis tool, which they found in the Moz Open Site Explorer. We've already seen how the trend is already sifting more towards Moz Domain Authority from Google's PageRank. Indeed, most SEO experts now also report on statistics from the Open Site Explorer (OSE), such as Domain Authority, Page Authority etc. So what are these metrics anyway, and what do they signify? More importantly, why should you start using OSE if you don't use it already? Let's take a closer look.
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