To any company, organization, or corporation, a logo is a basic building block without which the building cannot hold. It helps with the instant public recognition of a brand, which is why a new start-up company isn't considered complete unless it has an official logo. The use of logos dates as far back as 2300 B.C, and the practice still remains with most businesses today. Make that "all businesses", because I can't think of any brand that does not have a logo. Companies need people to recognize them. Have you ever thought of associating an official logo with your brand? You might already have a logo, but how do you officially associate a logo with your official website, so that even search engines know what your logo is? Fortunately, schema.org markup for organizational logos allows you to do just that, and Google has very recently released support for it!
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