When it comes to developing/customizing a website, the landing page is one the most important aspects as it is the first thing a visitor sees and can make or break your website. It can be very powerful when used properly. Most webmasters/bloggers take the pop-up approach with landing pages. But if you're creative and ready to go the extra mile, you could look into video/animated backgrounds or your websites, as they can help you better tell your story.
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