A large proportion of people out there seem to believe that backlinks form the backbone of a website's SEO strategy. Building backlinks, of course is a high-risk, high-reward strategy. Having high-quality and relevant backlinks has its advantages, but there's a lot that can go wrong as well, especially since backlinking techniques today may be considered spammy tomorrow. So is there any truth to the myth that says backlinks are a must for ranking well?
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