It is generally the case that the more keyword-rich and exact-matching a domain is, the more valuable it is. Ordinarily, you could buy a domain at around $10, but some domains sell for millions. That is obviously as far as their physical value goes. But what about theoretical value, or value in search rankings? We know that the domain age plays a part in ranking, but is there any truth to the domain name itself contributing towards search engine performance?
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