We all know that when it comes to the search game, no one beats Google. And when you own a game, you're bound to change the rules. Google has made a lot of changes to how we do SEO, and if you think about it, we spend most of our time optimizing for Google. It's all but fair, considering Google owns more than two-thirds of the market. But what about the rest of it? What about Bing and Yahoo that fill up the rest of the space? Is it worth your time to optimize for them as well?
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