404 or Not Found Error pages are very common, especially since the content on the internet is being changed all the time. Websites are migrated, new themes and templates are deployed and old ones discarded, low-quality content from the past is deleted, URLs are removed, and so on. 404s occur a lot, and they reflect on a site's user-experience, and how much effort has been put into it. In this post, I'll talk about how best to deal with these pages so as to improve your site's user-experience, and the general SEO.
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