Google Analytics is a widely used analytics program used to monitor user interactions and behaviours. The Google Analytics team is always trying to bring out the latest and improved features, which is what makes it the best Analytics program for webmasters. In fact, a lot of new changes were introduced in this year's Google Analytics Summit, and they include the all new integration with Universal Analytics. Universal Analytics was launched last year, and is a technology that allows you to measure customer interactions across platforms and devices. It is the new operating standard for Google Analytics. And Google has just announced the Universal Analytics Upgrade Center, an easy, two-step process to upgrade your existing properties from classic Google Analytics to Universal Analytics.
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