Link building has now suddenly came into focus once again, as Google is repeatedly trying to stamp out black-hat SEO practices. So the trend now is on building legitimate backlinks rather than buying them off a cheap package. Even so, Google Penguin is still pretty touchy, and you need to build links with care. We earlier shared some great ways to earn trusted backlinks, and ways to score relationship-based links. We'll continue on with that thread, and share some more tips, this time on building links the Penguin-friendly way!
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