Google, as you might well know has a wide, vertical range of products and services served along the main course that is Google Search. Such services include Google Shopping, Flights, Hotels, Google Advisor, Google Plus Local Search, and so on. Sometimes, some of the content on your site also gets included in these services if relevant. But in some cases, you might not want your content to appear on such products and services. Now you can ask Google not to include your content in search results through your Robots file, but that doesn't really solve the problem does it? It'll take your content off Google entirely. So how to exclude your content from the extra Google services only? Well, Google has now given you a solution in the form of an Opt-out Tool, where you can choose your content to be not included in such products and services.
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