Facebook's Location Tracking - Are We Ready For This?

11.27



Facebook Places




With a stalling stock, and tough competition from peers, it seems Facebook is now getting a bit more than it bargained for. This probably explains why they're hard at work improving their service, and introducing more features such as Graph Search, video and voice calling, and some brand new marketing features, the list is long, but doesn't end there. Facebook is introducing a new location tracking feature, which will help Facebook friends who are nearby to connect to each other. Additionally, businesses will be able to reach out to customers and promote offers to users based on their location. Apparently, this is a big change. But are we ready for this kind of thing?



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